What is Email Marketing, and Why Is It Still One of the Most Effective Digital Marketing Tools?
In an era where social media is saturated with content and ads, email marketing remains one of the most effective ways to establish direct communication with customers.
According to international statistics, the Return on Investment (ROI) of email marketing is more than 42 times its cost.
But the difference lies in the execution.
Mass emailing without a goal only creates noise; whereas smart and personalized email marketing builds trust, increases sales, and ensures customer retention.
At iMDi, we create a real connection between the brand and the customer using data, creativity, and smart automation.
Email Marketing and Automation Services at iMDi
1. Email Marketing Strategy Design
Before anything else, we understand your goal and audience and design a strategy that includes:
- Precise Goal Setting (Awareness, Sales, Loyalty, Customer Retention)
- Defining the Brand Tone and Designing the Communication Journey
- Scheduling and Structuring Email Sends
2. Design and Production of Attractive and Responsive Emails
The iMDi design team creates professional and beautiful-looking emails that:
- Are fully responsive on mobile and desktop,
- Include personalized messages,
- And are designed to encourage the user to take action (CTA).
3. Marketing Automation
With smart tools, we design campaigns that are automatically triggered based on user behavior.
For example:
- Sending a welcome email after registration,
- Abandoned cart reminders,
- Birthday or partnership anniversary wishes,
- Personalized offers based on purchasing behavior.
4. Discipline and Continuous Testing (A/B Testing)
Every campaign is tested before the final send to select the most effective version in terms of Open Rate and Click-Through Rate (CTR).
5. Accurate Analysis and Reporting
At the end of each campaign, an analytical performance report is provided so you know exactly what worked and what needs improvement.
Why is Email Marketing Different with iMDi?
✅ We use real user data for message personalization.
✅ Every email has a specific goal: informing, educating, selling, or loyalty.
✅ Email design is optimized in terms of visuals and color psychology.
✅ We comply with Anti-Spam Regulations.
✅ Automation saves your time and resources.
Tools and Technologies We Use at iMDi
- HubSpot Marketing Hub
- Mailchimp
- ActiveCampaign
- Klaviyo
- SendinBlue (Brevo)
- Zoho Campaigns
- Google Tag Manager + GA4 Integration
By combining these tools, we build a seamless and smart email communication experience for your brand.
Examples of Email Automation Scenarios at iMDi
| Campaign Type | Goal | Expected Outcome |
|---|---|---|
| Welcome Series | Establishing initial user connection | 75% increase in initial engagement rate |
| Abandoned Cart | Recovering lost sales | Recovery of up to 30% of orders |
| Loyalty Campaigns | Retaining current customers | 40% increase in repeat purchases |
| Educational Series | Brand awareness and education | Increasing trust and email open rate |
| New Product Launch Campaign | Increasing initial sales | 50% growth in Click-Through Rate in the first 2 weeks |
How Does Email Marketing Contribute to Sales Automation?
By connecting email marketing to the CRM system and automation tools, the sales journey can be designed intelligently.
For example:
- When a user enters the site and fills out a form, a welcome email is sent.
- If they do not make a purchase after a few days, a special discount offer is activated for them.
- Finally, based on the user’s behavior, the sales team is notified and takes the necessary action.
This means automated sales, without the need for constant human intervention.
Benefits of Email Marketing with iMDi
- Increase in Open and Click-Through Rates
- Increase in sales and customer retention
- Time savings with smart automation
- Precise understanding of customer behavior
- Compliance with international privacy and laws (GDPR / CAN-SPAM)
- Improving human connection between brand and customer
Optimization for AI and Next-Generation Email Filters
With the emergence of new systems like Google AI Review and Smart Gmail Filters, only emails that are credible in content and structure reach the Inbox.
At iMDi, by adhering to new algorithms, we design emails that:
- Are recognized as useful content by AI systems,
- Minimize the likelihood of being marked as spam,
- And create a positive user experience.
Frequently Asked Questions (FAQ)
1. Does iMDi perform mass emailing?
No, our focus is on targeted and personalized emails, not indiscriminate mass sending.
2. How often should an email campaign be run?
It depends on your industry, but typically 2 to 4 emails per month are sufficient and effective.
3. Can emails be sent in multiple languages?
Yes, iMDi offers multilingual email marketing services.
4. Are campaign results reported transparently?
Yes, you will receive a complete report including open rate, click-through rate, conversion, and revenue.
5. How can email spamming be prevented?
By adhering to standard HTML structure, selecting a reputable domain, and configuring SPF, DKIM, and DMARC settings.
6. Is automation applicable to small businesses as well?
Absolutely. Even with a small audience size, automation can multiply sales several times over.
Summary
Email marketing and automation is one of the most effective tools for building a real and long-term relationship with customers.
At iMDi, by designing smart campaigns, visual aesthetics, and a data-driven approach, we help you to be present in the customer’s Inbox exactly when they are ready to make a decision.